Understand the role and importance of your emotions in the creative process
• Use some tools that will help you to free up your creative resources: individual brainstorming,
the Walt Disney method, the mind map method
• Use some tools to think in a methodical way and to pinpoint all of the aspects of a complex
problem: the SWOT matrix, the issue tree method
• Improve your decision-making and set accessible objectives for yourself
In a complex and fast changing environment, “off the shelf” thinking is not enough. You have to get off the well-beaten path and think “out-of-the-box”.
Only in this way will you be able to reconcile apparently contradictory objectives, find innovative solutions to difficult problems and make decisions in an environment in which there are lots of unknowns.
This is probably one of the key skills that companies are looking for, and in particular in team managers whose mission it is to implement strategy.
A lot of people seem to find these skills hard to get: “I’m not creative”, we say about ourselves as if it were a fatality.
On the other hand, the skill of being able to increase your creativity and free up the resources of your mind is just like any other skill. It is learnt.
The first stage is to become aware of the role that emotions and representations can play in the creative process.
Then you have to use some world-renowned tools to increase your creativity.
You then organise your thinking more methodically and, finally, move on to the action phase. And that is precisely what this programme is going to teach you.
Learning plan
Feeling more comfortable with the creative process
•Using individual brainstorming
•Using the Walt Disney three-step method
•Using the mind map method
•Becoming aware of the role of your emotions
Using your creative potential to tackle complex issues
•Using a SWOT analysis to pinpoint multiple perspectives
•Using an issue tree to dissect issues and pinpoint winning solutions
Improve your capacity to make decisions and take action on them
•Perceiving the role of our emotions in decisions and understanding the fact that some of our decisions are irrational
•Improving our capacity to make (or not make) a decision
•Setting ourselves accessible objectives