Companies develop and succeed through ongoing change. Change is therefore an integral part of a company’s life both for its teams and its employees.
However, ongoing change is not as straightforward as all that, and does not guarantee success on its own.
Given that change projects imply the know-how, talent and commitment of those involved, and that these projects are often implemented in complex and uncertain environments, steering them requires absolute professionalism.
The course you are about to follow will allow you to acquire the basics of this professionalism, and subsequently apply the concepts and tools presented.
Learning plan
Determining the various components of your change project:
• Determine your role
• Identify the project’s issues and objectives
• Prepare the framework letter
Choosing your change project’s implementation strategy
• Define the starting point and the finishing point
• Assess your margin of manoeuvrability
• Identify the issues that are important for the different actors (also referred to as stakeholders)
• Choose an appropriate strategy in accordance with both the context and the actors
Creating a communication plan adapted to each actor’s specific situation
• Determine your communication objectives
• Establish a communication plan
• Ensure that communication unfolds throughout the project
Supporting the actors concerned and gaining their support
• Control the basic psychological principles at play with change management
• Support the various actors according to the difficulties encountered
• Adapt your communication approach
Steering the project on a daily basis and dealing with the ups and downs
• Steer the project’s advancement
• React to mistakes and difficulties
• Remain attentive to ethical issues