You might not realise it, but you actually go about “selling” all day long: selling an idea to one of your colleagues, convincing a client or partner, persuading your superiors, convincing others not under your responsibility to work with you, swaying a customer regarding the relevance of the your proposed solution.

In fact, your ability to defend your viewpoint, convey your enthusiasm and orient the opinion of others to your solutions ties in closely with your professional success.

 

Charisma or personal influence are not qualities we are born with; they must be learnt. This original course teaches you the techniques for persuasion used by the best sales people.

After all, an idea is like a product or service – it has to sell.

 

Understanding what motivates others to fall in line with them, establishing the right conditions by asking the right questions, arguing your case effectively, dealing with objections and concluding: these steps are applied whenever one person tries to persuade another.

Devised with a leading sales specialist and proven with thousands of “idea sellers”, this course will show you how to master these steps.

 

Learning plan

Prepare a line of reasoning adapted to the motivations of those you are dealing with

• Think about your arguments

• Practise giving weight to your arguments

• Analyse what motivates those you are dealing with

• Prepare an appropriate line of reasoning

Conduct a face-to-face persuasion meeting

• Prepare conditions that help your reasoning

• Argue your case wisely

• Deal with objections

Gain adherence

• Sense the right time to conclude

• Use selling techniques for effectively closing face-to-face persuasion meetings